Facebook Expands Insta Biz Messaging With Messenger Tools
The latest expansion to Instagram focuses on messaging, courtesy of a new integration with Messenger tools, the parent company revealed Monday via blog post. One particularly annoying trait of modern messaging is the need for businesses to hop from one platform to another, just to wrangle their online customer communications. With the new Messenger API — developer tools that allow apps to communicate and work together — businesses on Instagram can have more efficient communications by bringing their IG messaging to other platforms. Merchants and other brands would be able to handle messages from across Instagram, including Profile, Shops and Stories, and integrate them with other business apps and workflows — like CRM systems, which may get a more comprehensive view of customer loyalty efforts. The change will also bring features from Facebook Shops messaging to the Messenger API, as well as offer automated responses to businesses on Instagram. The Messenger app has allowed b